Creative Direction

UNDR EARTH

cocktail glasses
cocktail glasses
cocktail glasses
a cocktail glass with a cherry
a cocktail glass with a cherry
a cocktail glass with a cherry
Industry
Streetwear
Year
2022-2025
Client
Personal

UNDR EARTH was a clothing brand that I owned, creative directed, designed for, marketed and loved for 3 years. The brand was made resonate with people who have gotten knocked down in life and are or trying to get back up. Whether affected by loss, depression, feeling overlooked, etc. "UE" was made to shed light on the process of being buried in the dirt of life. the business has since closed but the idea and meaning is still very much alive.

a man holding a cocktail
a man holding a cocktail
a man holding a cocktail
a cocktail glass
a cocktail glass
a cocktail glass

More Projects